Advertising Manager

Job Profile Detail

Job Duties

Advertising, promotions, and marketing managers typically do the following:

1. Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
2. Plan promotional campaigns such as contests, coupons, or giveaways
3. Negotiate advertising contracts
4. Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
5. Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
6. Develop pricing strategies for products or services marketed to the target customers
7. Meet with clients to provide marketing or related advice
8. Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities
9. Inform public about a company's goods and services.
10. Set budgeting goals.
11. Develop advertising campaigns, including TV ads, commercials, ads for radio, pay-per-click, banner, and other Internet ads.
12. Create direct mail initiatives.
13. Measure ad effectiveness and optimize if needed.
14. Coordinate staff members who create and deliver ads.
15. Create, review, approve, and revise copy.
16. Oversee media buying.
17. Work with account executives to come up with ad campaigns.
18. Select agencies to partner with.
19. Approve agency plans.
20. Work with sales staff to generate ideas for the campaign.
21. Oversee creative staff.
22. Prepare cost estimates for campaigns.
23. Serve as liaisons between the firm requiring the advertising and an advertising or promotion agency that actually develops and places the ads.
24. Oversee in-house accounts.
25. Present campaigns during pitches.
26. Approve changes to budget as needed.
27. Cast actors for voiceovers and commercials.
28. Preside over TV, radio, and film shoots.
29. Identify potential markets.

Key Skills

Education Requirement

UG:                          Any Undergraduate in any specialization
Graduate:               Graduation Not Required
PG:                          Post Graduation Not Required
Doctorate:              Doctorate not required

State Nomination Availabilty

State		Capital	Visa subclass 190	Visa subclass 491	Official Website
ACT	Australian Capital Territory	Canberra	Open	Open
NSW	New South Wales	Sydney	Closed	Closed
NT	Northern Territory	Darwin	Closed	Closed
QLD	Queensland	Brisbane	Closed	Closed
SA	South Australia	Adelaide	Open	Open
TAS	Tasmania	Hobart	Closed	Closed
VIC	Victoria	Melbourne	Closed	Closed
WA	Western Australia	Perth	Closed	Closed

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